Following the punishment of Canada Goose’s (GOOS.TO) Chinese branch for fraudulent advertising, Chinese state media and ruling party members have pounced on a slew of foreign firms, accusing them of deceiving customers. The reprimand comes as tensions between China and Western countries have spurred patriotism and pushed some shoppers to seek out Chinese businesses. In a Wednesday editorial, the state-owned China Economic Daily singled out the down jacket maker, stressing how the Shanghai municipal agency for market control punished its local business 450,000 yuan ($70,000) for fraudulent advertising in June.
The market regulator stated that the jackets mostly contain duck down rather than goose down, and that claims that Hutterite down was the warmest Canadian down mislead customers. But it’s not just Canada Goose that’s been chastised, according to the publication, which also claims that Chinese customers are increasingly questioning their belief that imported items are superior. “Consumers have come to recognize that international names do not necessarily reflect great quality,” the China Economic Daily said. “Chinese brands are on the increase.” The journal also chastised Unilever’s Magnum ice cream, claiming that it was created in China using lower-cost ingredients than those used in Western countries.
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